Global E-Commerce Market and its Potential
The e-commerce industry is one of the lucrative sectors worldwide. With the emergence of e-commerce, store-based retailers are finding minimal need for the retail space they currently occupy. In accordance to this trend is the groing private label penetration as retailers seek diverse initiatives to remain competitive, retain customers and protect profit margins. Online sales of apparel and accessories are now growing at a rapid pace as compared to any other ecommerce product segment. The biggest driving factor for the tremendous growth in the e-commerce industry is the adoption of smartphones, tablets and other internet devices. Consumers preferably use mobile browsers when shopping, or searching for entertainment, while they prefer applications for navigation and collecting information. The continued advancements in technology are transforming the navigation and customer experience on e-retail sites, which is improving reviews and thus drawing more traffic to the sites....